With over 8 years of experience in press and 9 in public relations, Simona Firtat has a wide experience in corporate communication, crisis management and elaborating communication and CSR strategies. As a specialist in public relations, Simona managed the communication strategies and sustainable development plans of important companies in multiple industries, such as banking, constructions, FMCG – beer and dairy production or tourism. At L’Oreal Romania, Simona is in charge of implementing the group’s sustainability strategy.