Marius is one of the pioneers of the digital marketing in Romania, with over 20 years of experience in the field. As a founder and strategy director of Green Pixel, one of the most long-lasting and rewarded agencies in the country, he played a key role in defining the online visibility and marketing strategy for some of the biggest brands in telecom, banking, retail or travel.
At Avandor, a tech start-up founded by Marius as a way of helping brands understand and communicate in a more efficient way with their audience, he introduced and concentrated in a single platform, concepts such as dynamic creatives, real-time customization and sequential storytelling. Avandor – currently active on multiple markets and in various industries and fields – gives brands and publishers the technology they need in order to collect data and based on profiling algorithms, machine learning, to understand consumer behavior and the key factors that accelerate conversion.