Romania’s director for new low risk products, Alina Frincu is part of the Philip Morris team for almost 9 years. During this time, she occupied different positions in key departments such as research, marketing and management. Alina was Marlboro Brand Manager for 3 years and Marketing Manager for the company’s headquarter in Sofia. The challenge of launching IQOS, an innovative product on the local market, came as a natural progress for her professional experience.
