Sustainability: Shaping the future of brands

ABOUT THE EVENT

Sustainability: Shaping the future of brands will be the meeting point of brands that integrate sustainability in their core business, mission and values.  Specialist will debate how companies can move beyond CSR to embed sustainability into each process and operation, how to align corporate social responsibility with millennials’ requests, how can a positive social impact increase profits and what will be the trends of the year as far as sustainability is concerned.

Find out how brands and business leaders are activating purpose with sustainability-led innovation to create scalable impact and profitability, how to bring the idea of sustainability to life for consumers and how to redesign the way you deliver value in order to gain important benefits.

Another hot topic on our agenda will be the millennials, a generation known for its interest in sustainable brands. As millennials are a rapidly growing consumer market, and an influential one at that, brands that want to have them o board will have to be more sustainable and communicate a strong social purpose.

Finally, we will take a close look at the latest reglementations concerning non-financial reporting, with focus on the transition to the latest GRI standards.

Join business intelligence, finance and sustainability leaders to discover innovative tools, ideas and methodologies that capture tangible business value and translate it into financial performance.

MAIN SUBJECTS

• Best practices – successful projects
• The importance of sustainability in terms of brand and image
• Strategies for creating a credible sustainable brand
• CSR vs. Sustainability
• Global trends in CSR and sustainability
• Millennial generation – are millennials attracted to sustainable companies? What challenges do companies face when recruiting millennials?
• Bringing the idea of sustainbility to life for consumers
• The role of storytelling in creating consumer engagement and translating sustainability efforts
• Non-financial reporting and business performance
• The transition to the latest GRI non financial reporting standards

WHO SHOULD ATTEND

• Brand Managers
• CEOs
• CSR Officers
• Sustainability Managers
• Corporate Affairs Managers
• PR & Marketing Managers
• Project Managers
• Supply Chain Managers
• HR Managers
• Environmental specialists
• NGOs
• Government representatives