Sustainability: Shaping the future of brands

Home / Sustainability: Shaping the future of brands

Date: 20th of April, 2017

Location: Sheraton Hotel Bucharest, Arizona & Colorado Venue, 1st Floor

Gold Partner

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Silver Partners

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Media Partners

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A project developed with

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Flower arrangements offered by:

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THE EVENT WILL START IN:
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ABOUT THE EVENT

Sustainability: Shaping the future of brands will be the meeting point of brands that integrate sustainability in their core business, mission and values.  Specialist will debate how companies can move beyond CSR to embed sustainability into each process and operation, how to align corporate social responsibility with millennials’ requests, how can a positive social impact increase profits and what will be the trends of the year as far as sustainability is concerned.

Find out how brands and business leaders are activating purpose with sustainability-led innovation to create scalable impact and profitability, how to bring the idea of sustainability to life for consumers and how to redesign the way you deliver value in order to gain important benefits.

Another hot topic on our agenda will be the millennials, a generation known for its interest in sustainable brands. As millennials are a rapidly growing consumer market, and an influential one at that, brands that want to have them o board will have to be more sustainable and communicate a strong social purpose.

Finally, we will take a close look at the latest reglementations concerning non-financial reporting, with focus on the transition to the latest GRI standards.

Join business intelligence, finance and sustainability leaders to discover innovative tools, ideas and methodologies that capture tangible business value and translate it into financial performance.

MAIN SUBJECTS

  • Best practices – successful projects
  • The importance of sustainability in terms of brand and image
  • Strategies for creating a credible sustainable brand
  • CSR vs. Sustainability
  • Global trends in CSR and sustainability
  • Millennial generation – are millennials attracted to sustainable companies? What challenges do companies face when recruiting millennials?
  • Bringing the idea of sustainbility to life for consumers
  • The role of storytelling in creating consumer engagement and translating sustainability efforts
  • Non-financial reporting and business performance
  • The transition to the latest GRI non financial reporting standards

WHO SHOULD ATTEND

  • Brand Managers
  • CEOs
  • CSR Officers
  • Sustainability Managers
  • Corporate Affairs Managers
  • PR & Marketing Managers
  • Project Managers
  • Supply Chain Managers
  • HR Managers
  • Environmental specialists
  • NGOs
  • Government representatives

For partnership opportunities please contact: oana.bica@idea-events.com

GUEST SPEAKER

Francesca PALAMIDESSI

Coordinator Corporate and Stakeholder Relations

Global Reporting Initiative

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OUR SPEAKERS

Costinela DRĂGAN

 Sustainability Manager

KMG International

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Robert UZUNĂ

Corporate Affairs Director & Board Member

Ursus Breweries

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Alina CRISTEA

Sustainable Development Manager

Holcim Romania

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Georgiana MIRON

Marketing and Communication Director

Groupama

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Dana DOBRESCU

Communications Manager

Unilever South Central Europe

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Sabina ȘTIRB

South Eastern Europe Corporate Citizenship Communication & Public Affairs Manager

Samsung Electronics

Simona FIRTAT

Corporate Communication and Public Affairs Manager

L’Oreal

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Adina IONESCU

 Director Comunicare & CSR

Groupe Renault Romania

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Roxana COLISNIUC

Corporate Social Responsibility Officer

ING 

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Cristina BĂLAN

GRI Nominated Trainer

CSR BootIQ

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Cristina SĂVUICĂ

 Chief Happiness Officer

Lugera – The People Republic

Ioana TETELEA

 Managing Partner

Invisible Nature

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Andreea GIOVANI

Sustainability Manager

PwC Romania

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Alexandru NICOLA

Sales Manager

Renovatio

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Diana NEACȘU

Communications and Government Relations

BASF

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Marinela NEDELCU

Q&E Specialist & First Choice Advisor Gold

DHL International Romania

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Cristina HANGANU

Communications and CSR Director

Lidl Romania 

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Oana BULEXA

Managing Director

MSLGROUP The Practice

Teodora MIGDALOVICI

Cannes Lions Ambassador in Romania

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Mircea ILIE

Sustainability Leader

IKEA

Magor CSIBI

Director

WWF Danube Carpathian Programme

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Alina FRINCU

Director RRP

Philip Morris International

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Ramona CIOCODEI

Communications Manager

McDonald’s

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Andreea Maria CIOBAN

Executive Director

Ronald McDonald Foundation

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MODERATOR

Laura DRAGOMIR

Speaker, Senior Trainer, Moderator TV

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BUY A TICKET!

Fill in the form with your request and one of our team members will assist you shortly.

Don’t miss a special offer! The first 10 people to join the event will receive, on behalf of Idea Events and CSR BootIQ, a 10% discount voucher for one of the two GRI standards certified training programs organized by CSR BootIQ in June and September.

The offer is subject to terms and conditions.

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